3 Tips to Secure Your Mobile Phone

Imagine your life without that little device sitting on your desk or bag or pocket right now.  It's small, lights up, and keeps you entertained while waiting for the doctor.  But, what if your mobile phone was lost or stolen?  Have you thought about the power that is contained in a trinket the size of your hand?  A person could have access to your Facebook and Twitter and email--oh my!  

Though, it could be far worse.  Do you have your company's Facebook page linked to your phone?  How about their Twitter account?  Or, the email addresses to all of your important business clients? Talk about possible social ruin.

Remember:  Your phone is not just a cute, trendy device you use to make calls.  It's a mini-computer with powerful data.  Keep that data out of the wrong hands!

1.  Preemptive Strike 


There are a number of free apps that will help you to locate your phone in case it goes missing one day. This way, you will know if you should stay cool or hit the panic button.  Maybe it'll be on the table of that cute little restaurant you like to frequent for lunch.  Or, maybe it'll be sitting on the desk of a menacing teen about to ruin your day:  Facebook status:  "It's gonna get ugly."  

Simply load the apps and authorize them to use your GPS functionality:

Where's My Droid for Android

iCloud for Apple devices

For IOS devices, in addition to the ability to locate your device, Find My iPhone (on iCloud) can pinpoint your missing device on a map, have it play a sound, or display a message asking anyone who finds it to contact you. “If you don’t find your device right away, you can help protect your information until you get it back with the Remote Lock feature, or use Remote Wipe to erase your personal data from your device and protect your privacy,” Apple adds.

2.  Set a password/passcode


Use the simple security mechanisms that come with your phone to secure your phone with a password/passcode.  Set it to automatically lock within a few minutes.  A hacker can still restore your iPhone to the original factory settings to remove the passcode.  However, restoring also means erasing all data that was saved on your phone.

In the end, he may get the phone, but you keep your data.  Facebook status: "A social-life-wreck avoided by the passcode.  Just another Monday."


3.  Cut your losses


If you've come to realize that your mobile phone is gone for good, call your wireless provider.  Even if you remotely wipe your device, it will still be connected to cell service with the ability to send texts or make calls.   Your service provider can disable the phone and prevent others from using the device...and possibly running up your phone bill.

Facebook status: "You win some.  You lose some."

         
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A little pre-planning can give you piece of mind if you phone is ever AWOL.  Don't forget about the power that is contained in your tiny device.  And remember that every time you set it down in a public spot.  

Mobile App Strategies - More Goals

You're already considering a Mobile App as part of your brand's mobile strategy, and you're beginning to look at goals.  We've discussed Shopping Ease and Brand Loyalty.  Here are some additional goals for Mobile Apps that add value:

Service Add-Ons


An app can improve upon an existing product or service.  We've discussed Cadillac's MyCadillac app that offers additional service to their existing customers.  Another example is the increasing number of banks that allow customers to simply take a picture of their checks in order to deposit them from a mobile device. 


To-Do


The key here is looking at your brand's current service/product offering and enhancing it with the service of an app. Tasks and services that naturally compliment your product are the best place to start (GPS functionality for Cadillac-owners).  In addition, think about tasks or services that might further enhance your current offering (like the banking example).  The crux here is to really look to serve your customers through the ease of an app.



Rewards


Creating rewards for your brand's most loyal customers is a great way to utilize an app.  The Starbucks app gives frequent coffee customers the ability to earn "Stars" as rewards towards free drinks and food.  Starbucks knows they have loyal customers, so why not reward them for their loyalty?  


To-Do


If your brand has a high-frequency rate of purchase with your customers, a rewards-style app might be a great fit.  It's a whole lot better than handing out another punch card to put in their wallets.  The key is to create a program that your customers will use and benefit from frequently enough to keep up with it.  


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We hope this list of App Goals will help get the wheel of possibilities spinning in your mind.  Apps are robust tools that can be an asset to your brand.  With all of the app-craze out there, be sure to take some time to weigh the value of creating an app for your brand.


If you need some help along the way, we'd be happy to chat about apps!

Mobile App Strategies - Goals

Mobile Apps should be an important consideration in your brand's mobile strategy.  Apps are not a solution for every brand, however they can be an asset when properly used.  The question many brands ask is:  How do we decide if an app is right for us?

First, remember:

The key to a successful app is one that enables your users to do something related to your brand quickly and easily.  

Anybody can churn out an app.  However, an app that adds value is a more difficult achievement.  There are a number of goals a Mobile App can achieve for your customers.

Shopping Ease

Some apps are specifically geared for mobile shopping.  Other apps are simply for order tracking and notification or to help with the decision process.  For example, Amazon has a Price Check App to make cost comparisons easy in addition to an app for shopping.  We've previously mentioned the Dominos app to order pizzas quickly and easily and Tiffany's Engagement Ring app that allows customers to throughly investigate all of their options.  These apps strive to make the a step of the purchase process easier.

To-Do

Dig into your website's stats to see how many of your visitors are coming from hand-held devices.  There may be way more (or way less) than you think.  Also, investigate the sales made from these devices--size of each sale, typical items ordered, etc.  Really get to know your mobile customer.  That way, you can make the tasks he or she is already doing on your website, easier.

Brand Loyalty

The Snow Report App by The North Face helps to create brand loyalty.  Many of The North Face's customers enjoy skiing or may be planning a ski get-away.  To make their planning easier, The North Face provides an app that gives ski conditions, weather forecasts, trail maps and the ability to post a photo to their Facebook page.  And every time the app is opened, The North Face's brand is right there.  Like a trusted friend.

To Do

Get in your customers heads and habits.  Think about how they use your product or service and what types of service would compliment that.  What are your customers like?  Sometimes, creating a picture of your typical customer (demographics, preferences, hobbies, etc) can help with this process.  Then, ask yourself how your brand can bring even more service to them.

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Stay tuned for more Mobile App Strategy Goal planning.



Mobile Statistics - Our Mobile Planet

Looking to get a realistic picture of mobile browsing habits?  Check out "Our Mobile Planet".  Their mission states:


The Our Mobile Planet research was commissioned by Google and conducted by Ipsos MediaCT in partnership with the Mobile Marketing Association and the Interactive Advertising Bureau.
OurMobilePlanet.com provides access to the full set of data from this research through a powerful chart creation tool or the direct download of full country level data files. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions on how to use mobile to help grow their business faster.

Here's some data we found regarding people in the US and their beliefs about their phones:

The statistic we find most important is that 65% of cell phone users expect websites to be as easy to use on their mobile device as their computer. Brands, take note!

One note about the data, it represents only mobile phone usage.  However, it does not include data on tablet browsing or usage.

Go check out "Our Mobile Planet' and see what kind of mobile phone browsing stats surprise you!