Tales from the Script - Vol. 1

You've got a website.  It's been working hard for you for years, and it's time for a redesign.  When you approach your web design agency and they claim you don't own the code.  Chills run down your spine as you recall the investment you put into that site--time, money, sweat, frustration.  It was all gone now.

Determined not to be fooled again, you choose a new company to work with.  Once again, you go through the process of creating a website *from scratch*.  The planning, work, effort and diligence needed are met and your website is up and running.  This web designer looks like Elvis compared to the last guy.  You envision setting him up with your cousin, you're so impressed.

A few years and changes in technology later, you're ready to update and find a new designer you'd like to work with.  It's nothing personal against Elvis, but you've found an agency that fits your brand better.  That's when Elvis reveals he's really just a zombie in disguise.  The slick web designer made sure that you didn't own the code once again.  When you request the code for your website due to switching vendors, Elvis refuses.  He claims your code will not, in fact, be leaving the building.

Staring down the double barrel of starting your website all over again, you feel week in the knees.  How could this have happened?  Again?  Are all web design companies just used car salesmen in disguise?  

Frustrated, and feeling almost six-feet under, you're not sure you have the effort begin again.  What's the use?  Maybe, you should just bury the hatchet.

--

As horrifying as the above story is, we warn you that it is true.  Not all designers are scary monsters that look to haunt your future, but some of them are, you just don't know it.  A client of ours experienced this situation and finally found us.  In talking with them, we felt their pain and worked to gain their trust.

How can you avoid a horrifying situation like this?  

1.  Be sure you own the code and framework used to build your website.


You may not realize it at the time of signing a contract, but if this is not explicitly spelled out, you may be getting the wool pulled over your eyes.  If you decide to leave, or simply want to redesign the site, your designer may claim that they need to start from scratch.  Don't become a statistic.  Get it in writing that you own the website and are welcome to take all of the code and tools used within in the event you walk away.

2.  A deal that's too good to be true, probably is.

If you're looking to get a professional website for next-to-nothing, you're only fooling yourself.  It's like the girl that's home alone in those horror flicks.  Why does she always answer the phone when the bad guy calls?  Just.  Don't.  Do.  It.

Realize that you get what you pay for.  And, in the event you want to leave that vendor, there may be a reason why your website is held hostage.  And you're left crying like a baby.  Moral of the story- read the fine print.  Many companies that offer low cost entry and low monthly fees also retain ownership of your site.  It's like renting an apartment.  If you painstakingly painted a mural on your wall, you can't take it with you when you leave.

If you're looking for a website update and are feeling tied to a chair, call for help.  We love turing web design horror stories into fairy tales!

If you've got a web design or hosting horror story, we'd love to hear it!  Connect with us on Twitter or Facebook.

Apple Hasn't Lost Its Edge

Doomsdayers and Naysayers are out in full force.  Since the passing of Steve Jobs, it seems anyone with Chicken Little syndrome is pointing to Apple's impending doom.

What are some of these earmarks of the eventual Apple-pocalypse?

  • Many iPhone's are being carted around loaded with Google (and others) apps and software.  
  • The marketshare for iPhones is decreasing (amid incredibly more competition).
  • Competitor's R&D spending is considerably more than Apple's.

HOW ABOUT A STROLL DOWN MEMORY LANE? 

Once upon a time (2001), Apple created the iPod.   It was a revolutionary device for two reasons: 
  1. The hardware (the iPod) was unlike any MP3 device available

  2. iTunes was a breakthrough in managing and purchasing music. 
 
Now fast forward to the iPhone (2007) - what is so special about the iPhone? Sure the design is nice, but you can get a similar feel elsewhere. 

It's not the hardware.
It's the software, silly.

The iPod didn't give rise to Apple's dominance in the past decade--iTunes did. It was never about the hardware, but since the hardware was part of the user interface (UI), Apple, of course, made awesome hardware. In a world of MP3 players, Apple built a Porsche. But the secret was iTunes in how it managed your existing music library, and then became your preferred way to purchase your future music library. 

The iPhone was no different. It wasn't really about the phone or the monthly subscription - it was about iTunes and the App store. 

Anyone can make cool hardware, but without the supporting infrastructure, you're just another phone. An island.  Not a destination and not a home.  An iPhone with iTunes & the App Store is all of that. And more.

Apple's vision is that of creating a cohesive eco-system.  One with top-notch software experiences (iTunes, App Store) coupled with amazing hardware.

WHAT MIGHT THE FUTURE HOLD?

Still, there's a lot of work to be done. With Apple, a user's experience might be through a MacBook pro, an iPhone, an iPad, etc. Right now, the functionality is *about* the same across all three platforms, but not quite.

This coming WWDC in June, we predict Apple will make BIG strides to pull these hardware items closer together through iCloud.   Just wait.  Nobody is really picking up on this.

Google is a network company who lives in software. They understand that the Network Is The Computer (its a former Sun slogan).  However, Google sucks at hardware. And Glass is a perfect example of that.

OTHER OBSERVATIONS -

Android phones continue to be churned out month after month while a new iOS phone makes an annual appearance. What's so wrong about using a device that is 1+ years old as long as it works well?  Are consumers really that fickle that they are looking to upgrade every few months?  We don't think so.

The stability of Apple devices transforms many people into believers. Rebooting an iPhone is a rare necessity. Also, a failing device seems to be a rarity as well. Other phones by other manufacturers have varying lifetimes.

Apple is a brand consumers trust. This trust was not earned on a whim. Rather, it was built through years of offering quality products coupled with ground-breaking user interfaces.

Google's business model is advertising. They're only too happy to offer their products (Maps, Now!, etc) on iPhones as a means to delivering impressions and generating revenue. As more people utilize Google software on their Apple phones, they need to realize Google will keep churning out applications for the advertising revenue potential they hold.

Tips for Marketing Your Small Business Website

You're a localized small business and you've got a great website.  Now what?  Your next step is marketing.  There are a number of tools at your disposal to help your audience find you online.


LOCAL DIRECTORY LISTING


A great first-step is to ensure your website is listed in local directories.  While your website will have your business name, hours of operation, phone number and address, it is important that online directories have the very same information as well.  That way, search engines know to connect the information they have with your website, ensuring customers will find your business when they search for you.

It can be especially problematic if your business has done any of the following:

  • Changed Names
  • Moved Locations
  • is Located at a Spot with Multiple Businesses
If any of the above has occurred with your business, submitting to a local directory is imperative  so you can set the search engines straight, so to speak.

UNIQUE WELCOME PAGES


Everybody expects your business card to have your web address on it.  While we certainly recommend that you include the URL, why not include something unique?  Maybe www.mywebsite.com/welcome with a nice welcome message to those who type in the address?

Differentiating your business is important.  Helping your audience to Know, Like and Trust you (something we've preached a lot of) is the goal.  A unique welcome page with a special offer, a special message or any other unique idea will help your potential customers remember you!

WEB POSITIONING


Simply put, submitting your website to the Search Engines will help with where you come up in search results.  Submission will also ensure the search engines will regularly search your website for recent updates.  This step should not be skipped.

AROUND TOWN MARKETING

Your small business may serve a tiny geographic area, but that doesn't mean you can't have a little fun with your marketing.  Window clings are a popular way to remind customers of your website and/or logo.  A simple car wrap (they even wrap just parts and pieces of a car) can make a huge visual-imact marketing wise.  Remember: any sign, flyer or handout given to your customers and potential customers is a representation of your business.  In your off-line marketing, don't do the following:

  • Change your logo around (we know it's tempting)
  • Use a huge variety of colors in each venue
  • Print documents in an unprofessional manner (crooked copies, wrinkled flyers, etc)
  • Change your marketing message frequently
With Desktop Publishing, there is an allure to creating and printing documents yourself.  Just be sure you're not in over your head.  If you end up with shoddy documents, your public won't appreciate it.  Customers like to be wowed.  Begin with your marketing

EXTRA CREDIT


Sometimes, marketing can get a little mundane.  You want to stand out.  You don't want to be confused for a competitor of yours.  How can you grab attention and remain memorable?  Well, one Realtor in New York is putting his money where his mouth is.  He's offering his employees a 15% raise if they get a tattoo of the brand's logo.  Creativity was not lost on him!

Happy Marketing!