How to Make Your Customers Love You on Facebook

When you post to Facebook, do you get a lot of "thumbs up" and "hearts," or do you see your fair share of negative Reactions or comments? Or worse, are you getting ignored, unfollowed, or unliked?

How can you tell if your Facebook content is sub-par? Do you see a steady number of Impressions, but gain few engagements? Your audience is probably ignoring your content. Or isn't interested. Do you see a significant number of "hide posts" in your Analytics? Has your Likes count dropped? Your audience doesn't enjoy your content. A "Hide Post" or "Unfollow Page" tells you just as much as a Like, Share, or Comment - your Followers are sending you a message to up your content game.

Follow these four tips, and you'll start seeing an increase in positive engagement on your Page.


Don't treat your business page like your personal profile

Those cutesy posts that get a lot of "Likes" on your own account? You know the ones - think "Happy Monday!" or a picture of an adorable cat - keep them on your personal profile. Unless, of course, your business is cats. In that case, show those kitties some love.

Sure, those posts might get a lot of Likes, even on your business Page. But they're not valuable Likes.


What to do instead?

Take the "Happy Monday!" concept, and make it purposeful to your brand. Good examples are: 

  • Monday Funday - Share something fun going on in your office.
  • Testimonial Tuesday - Share a testimonial you've received from a customer or client.
  • Whiteboard Wednesday - What does your whiteboard look like this week? What about the conference room?
  • Throwback Thursday - Take a trip down memory lane with a picture from your company's past.
  • Fun Fact Friday - Share an interesting tidbit about your business or industry.
Bonus: each of these ideas can easily be hashtagged, which can increase your visibility! Above all else, make sure every post has a strong visual component.

Don't just Sell, Sell, Sell

Look, people don't want to feel sold to. Yes, you have a product or service to sell; we all do! But people want more when they're on Facebook.


What to do instead?

Provide value. Share tips and tricks for your customers, industry news and pertinent updates. Provide answers to the questions you often hear. Share your blog posts to your Facebook audience, share content from other sources, hold a Facebook Live Q&A session, create a FAQ video series - the possibilities are endless!

Don't be boring

Your social media presence doesn't need to be all serious, all the time. Don't share article after article, or worse, post without any kind of visual like links, pictures, or videos. 


What to do instead?

Social media should be fun! Give people a reason to visit, and stay, on your Page. Break up the informative content with the lighthearted for some balance. Ideas include:

  • Behind the scenes pictures - Share pictures of your team in the office, at events, or having a lunch cookout. 
  • Share posts from your customers - Give them a shout out for a recent achievement, share their events, and promote their products and services.
  • Acknowledge your staff - Wish them a happy birthday or work anniversary, and welcome new employees. Show the faces and names behind your brand.
  • Incorporate national "holidays" - Have a pizza party on National Pizza Day, share a prank on April Fools Day, bring in pies on Pi Day (March 14th - 3.14). You get the idea.

Don't use poor grammar

Your Facebook presence may be the first impression a customer has of your business. Don't sabotage yourself with spelling errors and grammatically incorrect sentences. You will look unprofessional, and you surely don't want the embarrassment of getting called out on it. There is a saying that the best way to tell if anyone reads your content is to include a spelling error.


What to do instead?

Practice these three musts before hitting "Publish":
  • Spellcheck 
  • Proofread - read your status out loud, if it helps.
  • Get another set of eyeballs - ask a coworker to check if you're unsure you missed anything.




Are you ready to make some changes to your Facebook profile? Go for it! We'd love to see what you've implemented. Still have some questions? No problem! Give us a call, and we'd be happy to chat.

ICYMI: Websites DMI Studios Launched January 2017

We are starting off the new year with three new websites for organizations around Northeast Wisconsin. This month, we launched two brand new websites, including one Runwaysite, and an annual update to a charity event site. Check out what we've been up to in January!


New Website Designs by DMI Studios:






Does your website need a fresh look for the new year? Let's chat.

How to Make 2017 The Best Year Ever

New Year, New You...or so the saying goes, right? In January, we all make New Year's resolutions or set goals for self improvement. Do you think to do the same for your business? When you sit down to create a game plan for achieving your personal goals, set aside extra time to plan out the business goals you'd like to accomplish in the next 12 months. Not sure where to begin? We're glad you asked. These tips are sure to get you on the on the right track this year.



Ask yourself,

How well do your website and business mesh?

Your website should not only be an impressive reflection of your business, it should also match your social media presence, in addition to offline marketing materials. Maintaining consistency across all communication channels will help ensure your reputability.

  • Do your logos and branding align online and offline? Any documentation that is used internally or for customers that contains old or outdated logos or brand messaging should be updated. This includes contact information, and updating new or former employee information 
  • Is your messaging and voice consistent? Any communication your brand puts out should have the same tone, whether it be digital (website, social media, email) or traditional (mailers, print advertising). If someone is looking at pieces of your print and digital promotional materials, side by side without any logos, they should be able to tell it's written by the same company. If it's unclear, now is the time for an update.
  • Are your pricing and services offered consistent? Take a sweep of your website, social channels, and any offline materials that references prices or services. Make sure everything is accurate across the board. 
  • Do your social profiles look similar? We don't mean posting the exactly same content on each social channel. They are separate for a reason. However, do your profile and cover photos match across each platform? Are your "About" sections consistent? Take a sweep of your accounts to make sure everything is true to your brand. 

Goals for 2017

  • Have a Responsive website design - If your website is not yet mobile friendly, put a plan in place to ensure it will be this year. By now, if your site isn't Responsive, it's likely hurting your business.
  • Update your Local Listings - Do a Google search to check all listings, and make sure they are all both accurate and consistent. Anything you see that has wrong information, such as address, phone number, hours, and spelling of the business name, should be updated.  While you're at it, make sure everything is updated on your Google My Business account, including pictures of your building.
  • Claim your social profiles - We know that not every social media platform is a good fit for every business. And we would never tell you to stretch yourself too thin by having an active presence on every platform if the majority of your audience is only on one or two. However, you also don't want to completely ignore something that may be a viable option in the future. Create an account on the big networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat) before someone else creates one in your name, and it's too late for you.



If you need help achieving your goals for 2017, give us a call. We'd be happy to help you get there.

Websites DMI Studios Launched in 2016

We have been busy at DMI! This year, we have launched more than 33 websites, including 8 Runwaysites, 8 Responsive conversion redesigns, and 17 additional new websites, among others. These websites have been designed for myriad industries, from small, local businesses, to government agencies, to large corporations, throughout Wisconsin and beyond. Here's a sampling of what we have been up to in the last 12 months:


Runwaysites

Responsive Conversion Redesigns

Additional Websites



No matter the size of your business, agency, or organization, we have a web solution for you! Whether you need to upgrade an existing website, or you need to start from scratch with a brand new site, we're your guys (and girls). Contact us today to get started!

Is Your Website on the Naughty Or Nice List?

Santa Claus is coming to town. Will your website earn you a shiny, new toy for landing on the Nice list, or will you get a giant lump of coal for landing on the Naughty list?

If you're not sure how to tell where your website lands, we're here to help with three guaranteed ways to end up on each list.



Naughty List

  • Not being Responsive (mobile-friendly) - enough with making your customers pinch and zoom already! They'll abandon your site, or worse, Google will penalize it (if they haven't already).
  • Use of Flash - Depending on your device, Flash could leave a broken image on your website. Plus, it's strictly forbidden on iOS.
  • Text-heavy design - Too much text is overwhelming to the eye. Break your content into digestible chunks, and eliminate the fluff, so your visitors want to read your content

       Social media bonus

  • posting ad nauseam without a strategy - If you're posting on social, it should be relevant and purposeful. "Happy Monday!" just won't cut it if you want to be seen - especially organically.

Nice List

  • Image-centric design - Include visually appealing images to catch your visitor's attention, and to leave a strong impression of your business. Your website will look sharp and contemporary.
  • Optimized for SEO - If no one can find your website on search engines, what's the point of having it? Update your meta tags, work keywords into site content, and keep close tabs on Google Search Console. Read more here, and here.
  • Quick Load Times - You've only got a few seconds before people lose patience and abandon your site. Make sure you're using correct image sizes to help keep load times minimal.

      Social media bonus

  • Strong engagement - If you have an active social media presence, you're doing something right. If your customers are engaging regularly with your account, you're definitely doing something right.


Is your website on the Naughty List this year? Give us a call, and we'd be happy to make sure you're on the Nice list in 2017!

ICYMI: Websites DMI Studios Launched November 2016

From Responsive redesigns to brand new sites, we launched four websites for companies all over Northeastern Wisconsin in November. Check out what we were up to last month!


New website designs by DMI Studios:

Responsive (mobile friendly) redesigns by DMI Studios:





Is your website itching for a revamp? Give us a call; we'd love to give you a new look.

Four Things We Can't Get Enough Of

Thanksgiving: the one time of year it's socially acceptable to stuff ourselves into gluttony. We just can't get enough pumpkin pie, turkey, dressing, and anything else that fits onto our plates. We're already in Thanksgiving mode, and that led us to thinking, "what else can't we get enough of?" There are some things, no matter the time of year, that will always love shamelessly.


Story telling

Compelling content, or story telling, in both web copy and social media, is one of the most important factors in marketing. Reading an interesting or moving story is far more intriguing than reading yet another blanket sales pitch. It shows WHY someone should buy your product or use your service. This is the time to pull at heartstrings, throw out a surprising stat, share new or relatively unknown information. The marketing world is moving away from B2B and B2C, and into P2P (Person to Person). Talk to your customers, as a person, like they're actually a person. Not like a marketer talking to a sales prospect.

To name just a few of our clients nailing this on Facebook:


CP Centers shares pictures and stories of their client activities and group outings, which shows families of clients and potential new clients the work the organization does, without outright sharing a list of services. They also recently shared a video for Giving Tuesday, showing what the impact of a donation is for the Center and its clients. CP knows they need to show their "why" for people to be willing to donate.


Happily Ever After shares pictures and stories of the Santuary's animals, both pre and post adoption. They share each dog or cat's picture and background story, making it much easier for them to be adopted. Because who doesn't love cat and dog pictures flooding their newsfeed? They also frequently share adoption successes when the animals find their forever homes. This has led to families sharing their own stories of how happy they are with their new pet.


Renewable Energies understands that outdoor wood furnaces aren't exactly the sexiest product to tout on social media. But they do understand that their customers are the backbone of their business. They share pictures and stories of their customers with their new furnace, and what kind of impact their purchase will have on their daily life, along with customer testimonials. These are great ways, beyond a list of benefit statements, to show why someone should buy their product.


We also have a few national brands favorite story tellers.


Taco Bell is a company that understands something extra has to be brought to the table (pun intended) if they want to make fast food exciting. Through humor and wit, contests, and pop culture references, they keep their accounts engaging enough for their customers to stay excited about their products.


By encouraging customers to share pictures of their families in their pajamas, Pajamagram tells their story through their customers' stories. Their clothing is also memorable because of the messaging: their products should be part of your family's traditions. This is their why;  they are so much more than pajamas, they are memories.

Behind the scenes looks

Like we mentioned earlier, P2P interaction is at the core of marketing campaigns. We love when we see brands share inside looks into their company. It shows that the company is full of interesting people and is more than just data on a screen, or sales getting shouted from the rooftops. Social media should be just that - social. When users see this more interesting side of the company, and the people behind it, it makes your brand stand out. They won't remember a boring page, but they will remember a company that looks fun. And they are more likely to engage with you if you're entertaining.


Which of our clients and what national brands excel at this on social media?

Lamers Bus Lines (client) on Facebook: 

Lamers does a great job of sharing employee spotlights, which gives their followers insight into not only their bus drivers, but also their office staff. Their coach bus drivers often share on the road pictures, giving customers an idea of the different places they can travel through their company. During the Pokemon Go craze they even shared pictures of the Pokemon hanging around their corporate office. People and experiences are far more interesting than busses, and Lamers gets that.

Hootsuite (national) on Snapchat & Instagram:

Hootsuite's Snapchat is not run by just one person. They often have takeovers from various employees and teams to give their followers different perspectives of their company. Their Instagram shows the employees engaging in team building activities, running their Twitter chats, and general office fun, which not only gives insight into the people at the company, but also shows off their unique culture.

Image-centric design

If a picture says a thousand words, what does your website say? Let's face it, imagery is dominating the web right now. If you aren't taking advantage of that, you're already behind the times. Whether it's part of a web design or social media, we love attention-grabbing visuals. Catch your user's attention with an impressive image, and then keep their attention with compelling content. Websites that are image-heavy, especially when those images are sharp, look really polished and contemporary. We also love when sites utilize their space with blocks of images, and use content to fill the gaps.

Recent websites we've created using these concepts:







Long form websites

Long form websites that require a lot of scrolling are no longer considered a "no no" in web design. Since most browsing occurs on mobile devices, scrolling is not only accepted, but expected. This design also makes navigation easier since it eliminates the extra clicks that are necessary to reveal content. (http://bit.ly/2fhujS5)

In fact, we love this design so much, we centered our Runwaysite program around it. Runwaysite websites are one page, long-formatted sites catering to small businesses. Some examples include:









So there you have it: four things we just can't get enough of in marketing. We'd love to hear: what can't you get enough of in your industry?


If you need help moving forward with content or graphics in your social media strategy, or if your website needs a fresh design, we would love to talk.