Warm Up to Digital Fitness

Is your social media out of shape? Do your posts lack energy? Are you struggling to create a successful marketing strategy?

Or you might believe that your social media approach is correct, when in fact, it might be missing the mark completely!

Stop guessing, stop struggling, and let us help you Get Digitally Fit!

What does it mean to be Digitally Fit? Just like any fitness routine, your marketing needs to start with a good warm-up, which should consist of a lot of planning: what you communicate, how you share it, and with whom you share it.

At our Get Digitally Fit event, we'll uncover successful social media methodologies, the "why" behind social planning, and ways to communicate with your target audience to develop a successful digital marketing strategy.

Join us to bring strength and fitness into your social media efforts!




Space is limited - make sure you register today! 

Do you know someone who would also benefit from attending? Invite a business contact to join you! 

ICYMI: Websites DMI Studios Launched February 2017

What have we been up to this month? Look no further! We have launched four new websites this month for organizations throughout Northeast Wisconsin, including one Runwaysite, and one annual update to a local event website. Check out what we've been up to in February!


New Runwaysite designs:

New website designs:

Annual Update designs:





Does your website need an upgrade? We're your guys (and girls). Let's chat.

How to Make Your Customers Love You on Facebook

When you post to Facebook, do you get a lot of "thumbs up" and "hearts," or do you see your fair share of negative Reactions or comments? Or worse, are you getting ignored, unfollowed, or unliked?

How can you tell if your Facebook content is sub-par? Do you see a steady number of Impressions, but gain few engagements? Your audience is probably ignoring your content. Or isn't interested. Do you see a significant number of "hide posts" in your Analytics? Has your Likes count dropped? Your audience doesn't enjoy your content. A "Hide Post" or "Unfollow Page" tells you just as much as a Like, Share, or Comment - your Followers are sending you a message to up your content game.

Follow these four tips, and you'll start seeing an increase in positive engagement on your Page.


Don't treat your business page like your personal profile

Those cutesy posts that get a lot of "Likes" on your own account? You know the ones - think "Happy Monday!" or a picture of an adorable cat - keep them on your personal profile. Unless, of course, your business is cats. In that case, show those kitties some love.

Sure, those posts might get a lot of Likes, even on your business Page. But they're not valuable Likes.


What to do instead?

Take the "Happy Monday!" concept, and make it purposeful to your brand. Good examples are: 

  • Monday Funday - Share something fun going on in your office.
  • Testimonial Tuesday - Share a testimonial you've received from a customer or client.
  • Whiteboard Wednesday - What does your whiteboard look like this week? What about the conference room?
  • Throwback Thursday - Take a trip down memory lane with a picture from your company's past.
  • Fun Fact Friday - Share an interesting tidbit about your business or industry.
Bonus: each of these ideas can easily be hashtagged, which can increase your visibility! Above all else, make sure every post has a strong visual component.

Don't just Sell, Sell, Sell

Look, people don't want to feel sold to. Yes, you have a product or service to sell; we all do! But people want more when they're on Facebook.


What to do instead?

Provide value. Share tips and tricks for your customers, industry news and pertinent updates. Provide answers to the questions you often hear. Share your blog posts to your Facebook audience, share content from other sources, hold a Facebook Live Q&A session, create a FAQ video series - the possibilities are endless!

Don't be boring

Your social media presence doesn't need to be all serious, all the time. Don't share article after article, or worse, post without any kind of visual like links, pictures, or videos. 


What to do instead?

Social media should be fun! Give people a reason to visit, and stay, on your Page. Break up the informative content with the lighthearted for some balance. Ideas include:

  • Behind the scenes pictures - Share pictures of your team in the office, at events, or having a lunch cookout. 
  • Share posts from your customers - Give them a shout out for a recent achievement, share their events, and promote their products and services.
  • Acknowledge your staff - Wish them a happy birthday or work anniversary, and welcome new employees. Show the faces and names behind your brand.
  • Incorporate national "holidays" - Have a pizza party on National Pizza Day, share a prank on April Fools Day, bring in pies on Pi Day (March 14th - 3.14). You get the idea.

Don't use poor grammar

Your Facebook presence may be the first impression a customer has of your business. Don't sabotage yourself with spelling errors and grammatically incorrect sentences. You will look unprofessional, and you surely don't want the embarrassment of getting called out on it. There is a saying that the best way to tell if anyone reads your content is to include a spelling error.


What to do instead?

Practice these three musts before hitting "Publish":
  • Spellcheck 
  • Proofread - read your status out loud, if it helps.
  • Get another set of eyeballs - ask a coworker to check if you're unsure you missed anything.




Are you ready to make some changes to your Facebook profile? Go for it! We'd love to see what you've implemented. Still have some questions? No problem! Give us a call, and we'd be happy to chat.

ICYMI: Websites DMI Studios Launched January 2017

We are starting off the new year with three new websites for organizations around Northeast Wisconsin. This month, we launched two brand new websites, including one Runwaysite, and an annual update to a charity event site. Check out what we've been up to in January!


New Website Designs by DMI Studios:






Does your website need a fresh look for the new year? Let's chat.

How to Make 2017 The Best Year Ever

New Year, New You...or so the saying goes, right? In January, we all make New Year's resolutions or set goals for self improvement. Do you think to do the same for your business? When you sit down to create a game plan for achieving your personal goals, set aside extra time to plan out the business goals you'd like to accomplish in the next 12 months. Not sure where to begin? We're glad you asked. These tips are sure to get you on the on the right track this year.



Ask yourself,

How well do your website and business mesh?

Your website should not only be an impressive reflection of your business, it should also match your social media presence, in addition to offline marketing materials. Maintaining consistency across all communication channels will help ensure your reputability.

  • Do your logos and branding align online and offline? Any documentation that is used internally or for customers that contains old or outdated logos or brand messaging should be updated. This includes contact information, and updating new or former employee information 
  • Is your messaging and voice consistent? Any communication your brand puts out should have the same tone, whether it be digital (website, social media, email) or traditional (mailers, print advertising). If someone is looking at pieces of your print and digital promotional materials, side by side without any logos, they should be able to tell it's written by the same company. If it's unclear, now is the time for an update.
  • Are your pricing and services offered consistent? Take a sweep of your website, social channels, and any offline materials that references prices or services. Make sure everything is accurate across the board. 
  • Do your social profiles look similar? We don't mean posting the exactly same content on each social channel. They are separate for a reason. However, do your profile and cover photos match across each platform? Are your "About" sections consistent? Take a sweep of your accounts to make sure everything is true to your brand. 

Goals for 2017

  • Have a Responsive website design - If your website is not yet mobile friendly, put a plan in place to ensure it will be this year. By now, if your site isn't Responsive, it's likely hurting your business.
  • Update your Local Listings - Do a Google search to check all listings, and make sure they are all both accurate and consistent. Anything you see that has wrong information, such as address, phone number, hours, and spelling of the business name, should be updated.  While you're at it, make sure everything is updated on your Google My Business account, including pictures of your building.
  • Claim your social profiles - We know that not every social media platform is a good fit for every business. And we would never tell you to stretch yourself too thin by having an active presence on every platform if the majority of your audience is only on one or two. However, you also don't want to completely ignore something that may be a viable option in the future. Create an account on the big networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat) before someone else creates one in your name, and it's too late for you.



If you need help achieving your goals for 2017, give us a call. We'd be happy to help you get there.

Websites DMI Studios Launched in 2016

We have been busy at DMI! This year, we have launched more than 33 websites, including 8 Runwaysites, 8 Responsive conversion redesigns, and 17 additional new websites, among others. These websites have been designed for myriad industries, from small, local businesses, to government agencies, to large corporations, throughout Wisconsin and beyond. Here's a sampling of what we have been up to in the last 12 months:


Runwaysites

Responsive Conversion Redesigns

Additional Websites



No matter the size of your business, agency, or organization, we have a web solution for you! Whether you need to upgrade an existing website, or you need to start from scratch with a brand new site, we're your guys (and girls). Contact us today to get started!

Is Your Website on the Naughty Or Nice List?

Santa Claus is coming to town. Will your website earn you a shiny, new toy for landing on the Nice list, or will you get a giant lump of coal for landing on the Naughty list?

If you're not sure how to tell where your website lands, we're here to help with three guaranteed ways to end up on each list.



Naughty List

  • Not being Responsive (mobile-friendly) - enough with making your customers pinch and zoom already! They'll abandon your site, or worse, Google will penalize it (if they haven't already).
  • Use of Flash - Depending on your device, Flash could leave a broken image on your website. Plus, it's strictly forbidden on iOS.
  • Text-heavy design - Too much text is overwhelming to the eye. Break your content into digestible chunks, and eliminate the fluff, so your visitors want to read your content

       Social media bonus

  • posting ad nauseam without a strategy - If you're posting on social, it should be relevant and purposeful. "Happy Monday!" just won't cut it if you want to be seen - especially organically.

Nice List

  • Image-centric design - Include visually appealing images to catch your visitor's attention, and to leave a strong impression of your business. Your website will look sharp and contemporary.
  • Optimized for SEO - If no one can find your website on search engines, what's the point of having it? Update your meta tags, work keywords into site content, and keep close tabs on Google Search Console. Read more here, and here.
  • Quick Load Times - You've only got a few seconds before people lose patience and abandon your site. Make sure you're using correct image sizes to help keep load times minimal.

      Social media bonus

  • Strong engagement - If you have an active social media presence, you're doing something right. If your customers are engaging regularly with your account, you're definitely doing something right.


Is your website on the Naughty List this year? Give us a call, and we'd be happy to make sure you're on the Nice list in 2017!