
While our brains are still
brimming with everything we’ve learned, we thought we give a few quick
highlights and interesting facts.
Google:
- Over 200 data points are used by Google to determine organic positioning. The top 3 are Site Structure, Frequency of Updates and Linking- Content really is king!
- 100 billion queries per month come into Google.
- 16% of Google inquiries have never been seen by Google before.
- 80% of queries have no exact match.
- 40% searches are over 3 words long.
Bing:
- 5.6 billion queries per month come into Bing.
- Bing controls 30% of the US Market.
- Bing has 151 million unique users.
- Bing claims to have 46 million users that don’t also use Google.
- Bing users spend on average 5.4% more per transaction than Googlers.
Google Shopping:
- There's 1 billion products in Google Shopping.
- Google Shopping boasts over 100,000 retailers.
- By submitting themselves for review by Google, a retailer can become “Trusted” by Google. Google reports a 5-10% gain in orders for stores that have become trusted.
Social Media:
- Social campaigns on Facebook or Twitter can also help with other campaigns like content marketing, link building, brand awareness, lead generation and SEO.
- Social Media can be used as a way to get others to do your work for you- spreading the word about your brand.
- Twitter processes about 1 million tweets per week.
- 20% of all tweets are invitations for product info and 48% are to introduce a brand.
- 25% of internet users go to a website after learning about it on some form of social media.
- 500 billion minutes a month are spent on Facebook.
Cool Stuff:
- Wal-mart.com does 1/20 the sales of Amazon.com.
- Google is offering up to $10,000 a month in free Pay Per Click ads to Non-profit organizations.
- Mobile marketing accounts for only 1% of ad spend but 23% of web use.
- Local Search comprises 40% of all mobile traffic.
Whew! That was quite a brain dump! We’d be more than
happy to talk with you about more ideas and options that could impact your business-
just give us a day or two for the swelling in our heads to go down!