We've all heard the phrase "New year, new you," right? When you think of this sentiment, are you including all aspects of your life - personal and professional? While you diligently try to stick to health and financial resolutions in your personal life, don't forget the importance of a "new year, new you" mentality in your business, particularly for you website, which is likely the first impression people get of your brand. Your website deserves a fresh start this year too.
Is your website looking tired and dull? Consider giving it a redesign makeover. An updated look will catch your viewers' attention, which will result in more visits or longer sessions. The return to minimalism trend in web design makes sites visually appealing and easier to navigate. This trend often features clean, uncluttered pages with more white space and pops of bright color. Consider slimming down large chunks of content or moving them elsewhere on your site to free up space on the home page. A one sentence summary or bullet points with a hover-over section for additional content is a great option for clearing up space.
This is also the time to update your logo or color scheme if they have changed. If there has been any rebranding, you'll want to make sure all pieces of communication are consistent. Use this time to decide if you want to change the color, size, or shape of buttons or text segments.
To really refresh your website, don't stop after updating visuals. Now is the time to dig deep and give your content an overhaul. Is there any new information you want to share with your audience? Add in any new services or products you offer or any changes in them, including prices. Has your business itself gone through any major changes such as hours or locations? Have you won any awards or received some good press? Be proud of it and share it with the world! If you don't currently have a news or updates section, add one.
On that same note, remove any information that should no longer be shared. If there is anything outdated or no longer relevant still up on your site, be sure to take that down. This may be event information, staff bios, discontinued products or services, or information regarding previous years or seasons. Go ahead and remove outdated pictures at this time as well. Better yet, replace them with some that are more current.
Let's take these updates one step further. Don't stop at only updating irrelevant information. Work more keywords in your content (but don't over do it and get a spammy page) to rank higher in Search. If you run a local business, be sure to include some location-based terms to not only make it clear where you conduct business, but also for your services to show up specifically in local searches.
Ok, so all these suggestions are all important when you want to give a good website a great redesign. But what if you need to start completely fresh? Perhaps an entirely new website is in order.
We'd like to introduce Runwaysite websites! Runwaysites are the answer to getting your small business on the map - especially if you've never had a website before.
If you've ever questioned if you even need a website, the answer is yes. Trust us, the answer is yes. No matter the size of your company, it needs a website to be a 24/7 promotion tool. If you're not online, you're losing business from potential customers who can't find you. A Runwaysite is the perfect starting place and we'll make sure you aren't overwhelmed.
Runwaysite websites are affordable, yet quality, one-page sites that are completely customizable, and content is 100% client-controlled. They are a streamlined way to update an outdated version of a website or one that may not look as professional as you want to appear. As a one-page site, they are also a convenient option to use as a secondary website for promoting your business at events or trade shows. Add a link or QR code to your new website on banners or pamphlets so attendees can scroll through the most important details you want highlighted at events or shows, or to quickly and easily contact you for additional information.
Does your website need a new look or a completely fresh start for 2016? Contact us today - we'd love to chat.