1. Your Past
Your small business is working hard every day. Don't forget that you're creating and producing and moving forward along the way. Display that hard work on your website. Showcase your products or services or the effects of your products and services for the world to see. The proof of your biz is in the pudding. And people want a taste!
2. Your Future
Things are happening all the time at your business. People want to know. Whether it's via a company blog, Facebook updates on your website or an Instagram feed, your brand's future is a great source of content for your small business website.
3. Your Salesforce
Whether you have a sales team or if you are a team of one, salespeople are a great source of website content. Every day customers and potential customers are asking questions. Create a small answer bank on your website of the most common questions and their answers.
4. Make It Easy
Visualize your small business website as a pathway to your front door. Every piece of information and assistance you can lend can help a customer along that path, making it easy for them to walk through your door. What insights and information can you make available to help potential customers along? What can you offer to make it easy to purchase from your brand? Maybe a free sample. Maybe a free consultation. Maybe a slideshow about how your product or service will make their life better. Make it easy for them to walk through the door and purchase from you!
5. Directions and Hours
Nothing is more frustrating than heading out to shop or getting around to making a phone call and not reaching the person you intended. At the very least, provide basic information about your business. Where are you located? What are your hours? How do I get to your door? At the very best, you could provide contact details for all of the employees at your small business. Again, make it easy to do business with your brand.
6. Show Us Behind the Curtain
Many of us revel in the deleted scenes and outtakes from our beloved DVD collections. Brands are finding out that their customers are just as captive as an audience. What does a team brain storm look like? How high up did you have to hang an outdoor sign today? How happy is that couple that you just took engagement photos of? Your small business is an expert in your field. So, show us!
7. Don't Forget Your Off-Line Marketing
If you've spent money on a great new brochure, put it on your website. There are amazing online options that make flipping through a brochure or catalog as enjoyable as real life. Did you just put up a clever billboard in town? Take a photo and add it to your Instagram or Flickr feed. If you are spending money on marketing somewhere, put it online and maximize your money.
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If you need a little help or a lot of help on your small business website, we'd love to connect with you!
