iGenius - Online Training, a Case Study

You might think that an online training system that provides courses for a wide variety of employees and situations in a large geographic area sounds like a pie-in-the sky idea--too expensive and too time consuming.  You'd be wrong! DMI Studios' iGenius is an online training system that helped Construction Resource Management do just that!

Construction Resource Management (CRM) is a Wisconsin-based captive service provider for three construction companies specializing in asphalt, bridges and overpasses: Payne and Dolan, Northeast Asphalt and Zenith Tech. These companies strive to provide top-notch infrastructure construction throughout Wisconsin and Michigan.  CRM worked with DMI to develop websites for each of their companies and during the course of a general strategy session, the pipe-dream of web-based employee training came up. We suggested iGenius and the plan took off!

iGenius - a diamond in the rough

In 2004, DMI Studios created iGenius --a customizable framework that encompasses the essential elements businesses need in a training program--scalability, cost effectiveness and consistency.  DMI built the iGenius solution to easily adapt to a multitude of situations including human resources, sales training, education, or any situation where a web-based learning program is needed.

By implementing the iGenius solution, CRM now facilitates online training in a slide-show manner for their employees..  The training courses can incorporate any combination of audio, video, Flash, text and/or images.  Each training session is then followed up with a test to measure comprehension.  CRM can easily log in to the iGenius solution to see which employees have watched various training sessions, taken tests and quizzes and, ultimately, passed the course.

Flexible to meet business needs

The genius that is iGenius, is the flexibility and freedom CRM has within the framework. Site Administrators have the ability to: 

• Upload employee info and download employee course scores.


• Assign employees to courses or certificates (groups of courses) by company, area, job position or individually.


• Grant access to employees to take courses at any time, from any computer connected to the Internet.


• Create courses from existing or new materials.


• Add variations on the same question to ensure that, when a quiz is retaken to taken by another employee, it's slightly different,


• View reports that provide data on employees, courses and comprehension tests.


• Input offline course scores so all employee data resides in one place.

Scalable for any situation

CRM uses the iGenius solution in conjunction with classroom training, for internal training and OSHA required training.  So far, CRM's iGenius solution has over 1,100 users and 60 courses. Some example courses are: 

• About Our Company


• Entry Level DOT/CDL Driver Training


• Defensive Driving


• Harassment in the Workplace


• Aerial Lift Safety


• First Aid

In addition, the iGenius solution is tied into CRM's employee Intranet. This creates one central location for employees to take courses, get employee forms and info, view project photo galleries, and any relevant company information.

In all, the iGenius solution has been a great asset for CRM.  "Utilizing the iGenius system has allowed us to provide cost efficient, customized training to our employees," says Dawn Pratt, Human Resources Manager / EEO Officer for CRM.  "In addition we are able to post documents, photos albums of workers, important information, benefit forms and a host of other important employee related information that creates a one-stop shop for our employees.  It has worked out to be a very beneficial endeavor for both the company and the employee. Working with DMI has been a dream and they are so receptive to make it work just like we want it!"

It's just one more way DMI Studios builds more than websites--we build business!

If you'd like to see a test drive of the iGenius solution, we'd love to have you kick the tires, so to speak. Contact us today!

DMI Studios Featured in Green Bay News Article

Owner David Troup had the opportunity to share his vision for the DMI Studios rebrand in the Green Bay Chamber of Commerce Spotlight section of The Business News. Here's the highlight reel:

DMI Studios is well-known around Green Bay as being an industry expert for all things related to the web.  Owner, David Troup, can periodically be heard on talk radio informing people about the story of DMI Studios, their creativity and cutting-edge technology as well as giving helpful marketing tips to area listeners.

DMI Studios "...is taking its own advice these days and giving itself a new look to better tell its story as a major player in web design, web solutions and online marketing in Green Bay and around the globe."

Few people may realize that DMI Studios developed one of the NFL's most popular websites: packers.com.  DMI had the foresight to secure the "Packers" domain name as well as related names that the organization is able to utilize today.   DMI Studios continues to work in a collaborative manner with the Packers and are heavily involved with the Packers Pro Shop.

"DMI Studios’ world is all about the Internet, and the staff -- some of whom have been with the company since its beginnings -- are ready to lead clients into their futures with an interactive vision, said Troup. On the website is a listing of many of their clients – something many businesses shy away from divulging. But not Troup who is known for relishing a competitive edge – especially with himself."

"DMI Studios is at its best, he said, when a client presents them with a seemingly impossible request. It’s a joke between him and his staff, he said, 'Ok, what did you sell that doesn’t exist?' "

Troup states, "It's all about pushing the envelope in technology, and more graphically he refers to it as "the bleeding edge."  How's that for a mental image?

" 'At the end of the day, we want our client to succeed,' said Troup."

You can read the full article to learn more about DMI Studios -- Chamber Business News - DMI Studios

Evolution

The story of our brand. 

Digital-Magic hit the ground running in 1994, as surfers of the World Wide Web carried brick phones instead of cellphones and the sound of a dial up connection was music to their ears. They would hop on the Internet Super Highway (with a 56K connection) armed with AOL keywords (and something to keep them occupied as their webpage would load), they waited for their computers to exclaim, You've got mail!

We were interacting with others online, so it seemed apt to modify our name to Digital Magic Interactive.

In the next few years, the internet grew up (a lot!) and we did too. In 2001, we rebranded as DMiNTERACTIVE-- a full-service agency offering a breadth of solutions for our clients. Banner ads, search engine keywords, search engine optimization, content management, and wider pixel screens defined this era. Finally a website could bust out 800 pixels and really tell a story! Website owners could update their sites without knowing a foreign (to them) language. The internet was booming!  And people still called us "DMI".

As we enter into 2013, the Internet is now on every street corner, classroom, living room, purse and pocket. We pull out our smartphones to order pizza and download a movie. Cellphones have changed the landscape once again. Websites need to be mobile. Apps help us track the milage of our run and find the lowest gas prices in town. We get our email, weather, news, movies on the go—and we tell everyone about it with social media. Some think it's beautiful. Some think it's madness. Call us crazy, but we think it's art that fits in your palm of your hand.

You see, we've hit our stride as well. And we don't care if you call us names. Although, we'd prefer it to be our new name.

Introducing:  DMI Studios 

A studio is a place that blends art and technology to make something of value. To us, that sounds familiar. At varying levels, every one of our projects is about form and function, left-brain and right-brain, beauty and geek.

We create custom solutions for our clients and each one comes standard with a mega dose of customer service.   If you know exactly what you're looking for or if you need help assessing your situation, we've got you covered.