1) Responsive Design
Transitioning your
website into a Responsive design is a necessary move for 2016. In April 2015,
Google started placing a high value on Responsive design. Translation: websites
that are Responsive will receive higher search rankings than sites that are
not.
The way your
customers use your site should be considered here as well. Every day, more
searches are being done on mobile than on desktop. As of March 2015, the number
of people browsing the Internet from only mobile devices (11.3%) surpassed
those who are online only via desktop (10.6%). If your users have to keep zooming or
scrolling to read your content, they will abandon your site to find one that is
easier to read on their mobile device.
If you have
questions about converting your website to a Responsive design, DMI has a team
of web experts who would be happy to answer them for you!
2) Social Media Plan
It is important now
more than ever to not only have a social media presence, but to also have a
successful strategy for your business. Using social media as part of your
online Marketing strategy is the easiest way to communicate your message to the
most people and drive traffic directly to your website. Updating your social
media plan for 2016 will be a big win for your company.
If you are not
currently taking advantage of Facebook campaigns (boosted posts or promoted
page ads), it is absolutely something to consider. Using these options, you can
target the exact audience you want to reach. Your ads’ audience can be filtered
by age, gender, location, and interests. With the ability to choose your budget
and the duration of the ad, you are still in control of your own content.
If you are looking
to grow your social media following and broaden your audience, DMI has a
socially-savvy team happy to help!
3) SEO
If there is one
thing that Google likes to do, it’s keeping Marketers on their toes. Search is
constantly evolving, i.e. Panda and Penguin updates that have
occurred recently or will be happening soon. As such, Marketers and SEO experts
must stay up-to-date with current changes and algorithms to ensure successful
search results. Maintaining your site to stay in line with these updates
is a must for 2016.
If you have questions
on how to keep your business at the top of search results, DMI’s Marketing
experts would love to chat with you!
4) Showcasing business online
Ok, so you’ve got
your website primed for optimal search results. Now how do you stand out from
your competition? One option is to showcase your building through Google 360
View/Business Tours.
This feature is a
360° view virtual tour of your business, of both
the interior and exterior of the building. This gives your customers, or
potential customers, an insiders’ view of your business. It is shown in search
results, Google Maps and Google+.
Why is showcasing
your building an important piece to consider for 2016? One in five searches are
about businesses in specific locations, and most users will research a company
or product online before a purchase. Additionally, companies using Google 360
View have seen an increase in engagement and a 20-40% increase in business.
If you are looking
to have an edge over your competition, DMI has a Marketing team ready to help
you out!
5) Video
We have become an
increasingly visual society, as evidenced by the huge success of platforms like
YouTube, Vine, Instagram, and Snapchat. The Millennial generation is a heavy
influence of these successes and is growing as an audience. Keeping up with
your audience and knowing how and where to reach them is crucial to your
success.
Incorporating video
into your Marketing strategy is highly encouraged for 2016. In 2014, the amount
of videos in Facebook’s Newsfeed increased by 3.6 times year-over-year. Videos have the highest engagement rate of any kind of content
on social media and allows for a better understanding of the message. The use
of video shows an increase in users’ understanding of a product by 74%.
If you need help with any of your online Marketing efforts, we'd love to connect with you!
