In the infancy stages of the World Wide Web, updating your website required fluency in HTML or having an on-call webmaster. The Internet has grown up quite a bit in the last 20+ years and content management is a powerful change.
Content Management Tools (CMTs) (n.) are "forms" within the administrative area of a website that allow a web owner to quickly and easily update content on their website.
What kind of content can be updated?
A CMT can be created for virtually ANY content that you'd like to provide and update regularly on your website--News, Events, Products, Services, Testimonials, Video, Photos, Employment Openings, FAQs, Documents, Links, and the list goes on.
Why update content?
Many websites start out as online brochures--well, you have to start somewhere! However, an interactive website that your audience can rely upon as a valuable source of information is much more powerful than an online brochure.
You see, any valued relationship needs conversation. Imagine a dinner party guest that tells the same story over and over to each party attendant. After listening to the story time after time, people would begin to wonder what was wrong with that guy.
What was his social faux pas? Aside from the plaid pants he was sporting, he also delivered the same story regardless of the audience--kind of like a brochure website.
Now the life of the party, what was he up to? He had great stories to tell, listened attentively and enjoyed the conversation--he was dynamic! And, he was dressed like 007.
CMTs allow your website to be dynamic and encourage conversation with your audience, so you can be the life of the Interwebs.