Five Elements to Include in Your 2016 Marketing Budget

As we near the end of the calendar year, Marketers and business owners everywhere are putting together their budget for 2016. If budgets are created based solely on what had been done the previous year, or on what has been successful in the past, components crucial for marketing success can be left out or forgotten. Especially considering that the marketing scene changes every year. We have the most important things to consider for next year’s Marketing budget.

1) Responsive Design

Transitioning your website into a Responsive design is a necessary move for 2016. In April 2015, Google started placing a high value on Responsive design. Translation: websites that are Responsive will receive higher search rankings than sites that are not.

The way your customers use your site should be considered here as well. Every day, more searches are being done on mobile than on desktop. As of March 2015, the number of people browsing the Internet from only mobile devices (11.3%) surpassed those who are online only via desktop (10.6%). If your users have to keep zooming or scrolling to read your content, they will abandon your site to find one that is easier to read on their mobile device.

If you have questions about converting your website to a Responsive design, DMI has a team of web experts who would be happy to answer them for you!

2) Social Media Plan

It is important now more than ever to not only have a social media presence, but to also have a successful strategy for your business. Using social media as part of your online Marketing strategy is the easiest way to communicate your message to the most people and drive traffic directly to your website. Updating your social media plan for 2016 will be a big win for your company.

If you are not currently taking advantage of Facebook campaigns (boosted posts or promoted page ads), it is absolutely something to consider. Using these options, you can target the exact audience you want to reach. Your ads’ audience can be filtered by age, gender, location, and interests. With the ability to choose your budget and the duration of the ad, you are still in control of your own content.

If you are looking to grow your social media following and broaden your audience, DMI has a socially-savvy team happy to help!

3) SEO

If there is one thing that Google likes to do, it’s keeping Marketers on their toes. Search is constantly evolving, i.e. Panda and Penguin updates that have occurred recently or will be happening soon. As such, Marketers and SEO experts must stay up-to-date with current changes and algorithms to ensure successful search results. Maintaining your site to stay in line with these updates is a must for 2016.

If you have questions on how to keep your business at the top of search results, DMI’s Marketing experts would love to chat with you!

4) Showcasing business online

Ok, so you’ve got your website primed for optimal search results. Now how do you stand out from your competition? One option is to showcase your building through Google 360 View/Business Tours.

This feature is a 360° view virtual tour of your business, of both the interior and exterior of the building. This gives your customers, or potential customers, an insiders’ view of your business. It is shown in search results, Google Maps and Google+.

Why is showcasing your building an important piece to consider for 2016? One in five searches are about businesses in specific locations, and most users will research a company or product online before a purchase. Additionally, companies using Google 360 View have seen an increase in engagement and a 20-40% increase in business. 

If you are looking to have an edge over your competition, DMI has a Marketing team ready to help you out!

5) Video

We have become an increasingly visual society, as evidenced by the huge success of platforms like YouTube, Vine, Instagram, and Snapchat. The Millennial generation is a heavy influence of these successes and is growing as an audience. Keeping up with your audience and knowing how and where to reach them is crucial to your success.

Incorporating video into your Marketing strategy is highly encouraged for 2016. In 2014, the amount of videos in Facebook’s Newsfeed increased by 3.6 times year-over-year. Videos have the highest engagement rate of any kind of content on social media and allows for a better understanding of the message. The use of video shows an increase in users’ understanding of a product by 74%. 

If you need help with any of your online Marketing efforts, we'd love to connect with you!