While it is great (and encouraged!) to let your clients know your appreciation this time of year, don't let the holidays be the only time your customers hear it. It is important that you show your appreciation all year long. Strong businesses are built on strong relationships. Showing your customers just how much you appreciate them is a surefire way to maintain their business and loyalty. Not sure how to express it? We've got you covered. Here are three ideas to get your creative juices flowing.
Provide sales or special offers:
If you are a B2C company, offering discounts or exclusives to your customers is bound to excite them. Consider providing exclusive or limited edition items to Rewards members, customer appreciation sales, or coupons/promo codes for your store. Our friends at Door County Coffee have really nailed this. They invite their customers to enter in product giveaways and promote sales codes for their customers to purchase their products at a discount.
If you run a B2B company, consider offering referral bonuses to your customers. If they send other businesses your way, offer your clients a percentage off their next purchase or their next service.
Give them content and/or materials to help them succeed:
At DMI, our clients are so much more to us than just a sale and we want them to know it. If you look at your customers with dollar signs in your eyes, or if you are constantly crunching their numbers, your relationship will never flourish. When you work to truly further their success, and not just to make a profit, you can develop a very positive partnership.
For example, our Account Executives often suggest Social Media and Marketing tips and tricks to our clients "on the house" (we also never charge to talk with your AE). By giving advice such as "only post teasers to an article on social media and a link to your website," we can help them develop strong content to boost engagement, grow their following, and drive traffic to their site.
Recognize them on social media:
In our very digital world, there is no better way to give or receive props than on Social Media. When you send a shout out to your customer, you build a stronger relationship with them, you provide them with free advertisement to your followers, and start a conversation with both audiences. Social Media is great not only for giving deserved accolades after an achievement, but is also a great way to promote any upcoming events they have.
We recently promoted an event on our Facebook page that two of our clients had collaborated on. By sharing the Old Glory Honor Flight fundraiser at Polly's Pumpkin Patch, the reach for both organizations was expanded to people who may not have known about the event or what either organization does in the community.
Thank you again to our clients for all the incredible partnerships. We are excited for them to continue growing!
We'd love to know - how do you show your customers your appreciation?